Fabio Rodríguez

    • Fabio Rodríguez
      • Country: Colombia
      • Region: América Latina
      • Cargo: Founder
      • Empresa: MarketingHoy

    Fabio is a new media and digital analyst, advisor and consultant, who has studied and continues to study the effects of emerging media on business, marketing and communications.

    Besides helping Velum Ventures in the role of advisor, Fabio currently leads the SEO strategy for some of the largest media publisher sites in Colombia: El Espectador.com, Caracol Television, Blu Radio, Noticias Caracol, Gol Caracol among other web properties owned by Grupo Santo Domingo.

    Fabio Rodríguez filled the role of CMO at Verticales, a company owned by Grupo Santo Domingo and Periódicos Asociados that incubates and accelerates web and technology based companies in early growth stage. Fabio’s tasks included supporting the startup selection process as well as helping define key business operation areas such as product evolution and overall marketing and communication strategy.

    During his tenure as CEO of Danish online marketing shop Intent Agency he managed to bring into the colombian market the email marketing platform Ubivox and the social media monitoring software Hootsuite. Also, he established key business relations with large brands such as Toyota, Kokoriko, Gas Natural among others.

    Fabio’s personal writing can be found over at FabioRodriguez.com, where he reviews books and shares his thoughts on topics that interest him. You can follow him on Twitter under the @FabioRodriguez handle.

    Specialties: Digital marketing, startups, interactive advertising, digital strategies, branding, marketing, consulting, journalism, publishing, search engine strategy, email marketing, online advertising.



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