EMPRESA / ORGANIZACIÓN
Sony Latin America
Regional Director Digital Marketing, Online Business, CRM and Field Marketing
REGIÓN / PAÍS
Online Business and Digital Marketing Director with strong technical foundation and experience leading projects and initiatives through different areas in the digital and retail ecosystems including e-commerce, customer relationship management, social networking and trade marketing throughout Latin America region.
Focused on detail and results oriented. Bachelor’s degree on information systems has shaped a balanced, yet practical approach towards problem solving, strategy definition and team leadership.
Passionate about the customer centric business culture. Demonstrated proven skills in leading regional and global projects in the area of specialty.
• E-Commerce (Processes definition and Technologies implemention)
• SEM and Media buy strategies
• Social Networks
• Web Analytics and Merchandising
• Customer Relationship Management and Industry Solutions
• Net Promoter Score (NPS)
• Project Management
• Change Strategies implementation
• ERPs implementation